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Programming & Conjoints

Unlocking Insights with End-to-End Research Capabilities

In today’s fast-paced market, Research Corp stands out as a trusted partner offering a comprehensive suite of end-to-end research services. We guide our clients through every stage of the research journey, from designing and programming surveys to conducting analysis and delivering actionable reports. Our holistic approach empowers businesses to make informed decisions based on data-driven insights.

Design & Programming: Laying the Groundwork for Insightful Research

  • Survey Methodology: Tailored research designs based on client objectives and industry best practices.
  • Survey Design: Crafting clear and effective questionnaires to capture relevant data.
  • Programming: Development of surveys and tools for efficient data collection.
  • Translations: Multilingual support for global research initiatives.

Sample and Fielding: Reaching Your Target Audience

  • Panel/Sample Recruitment: Identifying and engaging the right audience for your research.
  • Project Management: Seamless coordination to ensure projects are on schedule and within scope.
  • List Distribution: Efficient management of respondent lists for targeted outreach.
  • Incentive Distribution: Ensuring timely and seamless distribution of participant incentives.
  • IHUT Studies: In-Home Usage Tests to gather direct consumer feedback on products.
  • Focus Groups: Facilitating qualitative group discussions for deeper insights.
  • Computer Moderation: Using technology for virtual focus group management.

Data Processing: Transforming Data into Meaningful Insights

  • Data Weighting: Adjusting data to ensure sample representativeness.
  • Open-Ended Coding: Categorizing and analyzing qualitative responses for deeper insights.
  • Data Cleaning: Removing errors and inconsistencies to enhance data reliability.
  • Tabulations & Statistical Testing: Organizing data and conducting statistical analyses for actionable results.

Analysis & Reporting: Turning Data into Actionable Insights

  • Conjoint/MaxDiff Analysis: Evaluating consumer preferences to identify optimal product configurations.
  • Regression Analysis: Identifying relationships between variables for predictive insights.
  • Segmentation Analysis: Grouping consumers based on similar behaviors or attitudes for targeted strategies.
  • TURF Analysis: Optimizing product offerings based on market demand.
  • Pricing Analysis: Evaluating pricing strategies to maximize profitability and competitiveness.
  • Key Driver Analysis: Understanding the key factors that drive consumer decisions.
  • Perceptual Mapping: Visualizing brand positioning to identify opportunities in the market.

At Research Corp, our approach goes beyond just gathering data; we ensure that every stage of the research process is strategically designed to provide clients with clear, actionable insights that drive business growth and success.